Okay so I’m a little late writing a post about this product since we’re in September and this product was released in April. My only excuse is this blog didn’t exist back in April, but I kept a mental note when I started this blog back in June that I would blog about the RE-35 USB cartridge. Funny thing is I was oblivious to the fact that I had unknowingly been April Fooled for about 5 months now. As I started researching the product for this post I realised very quickly that the revolutionary RE-35 cartridge never existed!
So what am I talking about? Back in April a product was released by Rogge & Pott. They had conceived a product called the RE-35 USB cartridge. This cartridge is designed to the shape of a standard 35mm film canister.
It is a USB cartridge that is placed in your analogue camera instead of film. The images that are shot are saved into the cartridge to be later plugged into your computer (like a normal USB storage device) for retrieval. Thus, converting your images to digital in an instant. Genius.
When I first came across this product I thought that it was a wonderful idea. There are a lot of unused analogue cameras out there and this cartridge would mean that they would at least be able to see the light of day again. But alas, it’s not real.
It’s now known that Rogge & Pott invented the product as an exercise in identity-design, created a sleek professional product website and sent out press releases on the 1st of April about the product assuming people would get the hint that it was a joke. But due to the brilliance of the idea people started getting really interested in the product and were disappointed to find out the truth. The company now have a nice disclaimer in the product website carefully explaining to their ‘customers’ why the product doesn’t exist.
Well played Rogge & Pott’s.
So now that I’ve found out this was all fake, what is this post essentially about? Well, it’s basically a fun-loving and inspiring reminder of what designers can conceive through open-ended design exercises, the power of online media and basically I wanted to share with you how funny it is that I’ve been fooled for 5 months without even knowing it.
All photos courtesy of RE-35 cartridge Product Website.