Tags
advertising, best marketing, Coca Cola, cool, design, feel good, feel good story, Friendship Machine, funny, Happiness Machine, Happiness Truck, heart warming, marketing, Open Happiness Campaign, smile on your face
I’ve always been a big fan of concept concept concept. Coca Cola’s Open Happiness Campaign is one of those fantastic and simple concepts that will bring a smile to your face no matter how shitty your day is. Essentially the ‘Open Happiness Campaign’ is a global marketing campaign all about enjoying life’s simple pleasures. It’s been rolling out since 2009 starting from the US to the global market including Brazil, Philippines and Japan to name a few.
Watch and enjoy. Trust me, you’ll be all fuzzy feelings by the end of this post.
Keep smiling and have a great weekend!
★
Jessa
