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I’ve always been a big fan of concept concept concept. Coca Cola’s Open Happiness Campaign is one of those fantastic and simple concepts that will bring a smile to your face no matter how shitty your day is. Essentially the ‘Open Happiness Campaign’ is a global marketing campaign all about enjoying life’s simple pleasures. It’s been rolling out since 2009 starting from the US to the global market including Brazil, Philippines and Japan to name a few.
Watch and enjoy. Trust me, you’ll be all fuzzy feelings by the end of this post.
Keep smiling and have a great weekend!